With Upscale you can do the most in Less Time
Before diving into the marketing agency growth strategy we've developed, it's important to emphasize its foundation in experience. We've honed this approach through running thousands of campaigns and booking countless qualified calls for B2B companies.
Cold Email Infrastructure
Cold email setup requires 3 things: domains, diverse email accounts, and warmup process. Sending large volume requires good deliverability through spintax, verification, plain text emails, and inbox rotation.
List Building
Target 10-15,000 leads monthly for 2500 daily emails. Choose lead sources based on your ideal customer profile (ICP). Consider alternatives to Apollo (e.g., Crunchbase, D7 Lead Finder) for potentially better conversion rates.
Value proposition/Campaign components
Clients value results, not process. Craft an offer using Hormozi's equation: Dream outcome (increased revenue) + perceived likelihood (realistic results) + speed (fast results) + minimal effort ("done for you").
Email Sequence Creation
Stand out in inboxes! Our email sequence craft personalizes outreach (under 50 words) with targeted angles based on deep ICP research & AI insights. Craft clear CTAs & boost leads!
Inbox Management
This is key for converting email replies. Respond fast (within 5 mins) using a unified inbox & Slack notifications. Use email templates (80% of replies) to save time and personalize greetings/offers.
Closing
Focus on increasing perceived call value, not reminders. Two-call closes recommended for high-priced services ($3k+/month). Close by clarifying needs, addressing pain points, selling outcomes, explaining the offer, and closing.
AI
Skip AI copywriting for cold emails - it sounds generic. Use AI for personalization (experienced users only) & Spintax automation (double-check output). Consider AI for market research - ask broad questions then refine to become an expert on your ICP. Stick with VA templates for email replies for now.