Nailed down their ICP
Food e-commerce but very broadly since they didn’t really have one good niche and had a very good offer so didn’t really matter.
Improved their offer and increased their pricing
Made their offer impossible to say no to with just a small deposit and then commission. They were very confident in their service which you can be in retention marketing so they just did deposit and then commission.
Because of the non existent risk people are also willing to pay more. Only upside for them.